The value of sport

Examining the impact cycle of a phenomenon alongside the phenomenon itself has gained great importance in the 21st century. Single-dimensional development, without considering its side effects in other fields, has led to significant destructive consequences.
Sports — due to its vast reach, power, and strong influence across multiple domains — has attracted the attention of international development policymakers.
“Value and Sport,” developed in collaboration with the Academy of Nations Tennis, explores the role of sport as a driving engine of global development and examines its political, economic, social, and cultural values. It also proposes a vision for transforming Isfahan into a sports hub of the Middle East.